Customizable Art
Art has always been a commodity. And that's okay. This does not diminish its intrinsic value.
The great Masters would be working on four or more canvases at once, which would hopefully be purchased by tourists. Other artist's works were comissioned by Churches, Cities for the Vatican, (I don't think Michaelangelo created his David out of the goodness of his heart).
Soon after I began my journey in Digital Collage, I saw the potential of customizing the OPUS and ROCKSCAPE Series in colours. Not in the MOTIF Series as those are made using my paintings.
Having worked closely with Designers and Architects, I got to understand their needs. The use of their time is crucial. That’s one reason why this creative process was of interest to an interior-design friend.
This designer also asked if I’m able to and work in lighter tones that could be better suited to hospitality and healthcare interiors.
The creative selects a work from the OPUS or ROCKSCAPE Series. If they love it, keep it as is or I’ll remake it to fit with the project’s finishes in both colour and size.